SSL Certificate Programs - A Smart Investment for any Online Business

Although many people might argue that there is no such thing as trust in business deals today, nearly 75% of people who shop online would argue with that theory. According to market research, nearly 75% of all computer online shoppers will only purchase products from a website which is protected by an SSL Certificate that is trustworthy and provides them peace of mind knowing that their secured information is safe when purchasing merchandise online. And if the website they want to shop does not proudly display an SSL Certificate – they simply shop elsewhere. 

For those who don’t know, a SSL Certificate is a software program that is installed on the back end of any website. SSL actually is an abbreviation for Secure Sockets Layer, which is an online-based software that is used to communicate over a secured network. These programs use cryptography in order to ensure all communication between your website and the customers who use your website is 100% secure (which means nobody can access this private online transaction). 

Each SSL Certificate installed on a website allows the user and the host of the website to share a ‘security key’ (or secret handshake for lack of a better description) that tells the user’s computer that it is safe for the user to enter their credit card number, birthdate, address or any other personal information without having anybody steal that information. 

Can you now see why having an SSL Certificate is important to your customers? This type of protection is the same thing as providing a personal security guard (or better yet – thousands of security guards armed with heavy weapons) to protect your customers when they shop online. That little SSL Certificate installed on your website has that type of power. And when your company has one – business can be great. When you don’t – you are literally telling 75% of online shoppers that you don’t want their business. 

So, how will a SSL certificate work for a business website that does not sell merchandise?

This is a wonderful question that many small businesses might wonder if they don’t sell merchandise on their company website. The answer is that installing a trustworthy SSL Certificate on your company website shows your potential customers that you care about their online security and safety. All that a computer hacker has to do is plant a virus in your company website and anybody who visits your website can have a virus planted into their computer and steal their private information. 

If this happened, and the potential customer knew it was your website that gave them the virus, they wouldn’t trust you do conduct business would they?

This is one reason why installing an SSL Certificate on any website is a smart idea. It keeps your site safe, but also shows your potential customers that you and your company can be trusted to put forth quality with everything you do, every service or product you sell and every business solution you offer. 

SSL Certificate programs are wonderful and cost-effective measures to ensure that no matter what your online presence might be, whether e-commerce or informative, you project trust and integrity to your customers with every online experience.